Jason Dunn
01-18-2008, 12:00 AM
<div class='os_post_top_link'><a href='http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-16-2008/0004737667&EDATE=' target='_blank'>http://www.prnewswire.com/cgi-bin/s...04737667&EDATE=</a><br /><br /></div><em>"According to Mindset Media, Mac enthusiasts descending on San Francisco in droves this week to see the latest Apple innovations are apt to have a lot in common with the open-minded, liberal population they will find there. The study, with a robust sample of 7,500 respondents, revealed that people who are highly open-minded or, in Mindset Media parlance, "Openness 5's", are 60 percent more likely than people in the general population to have purchased a Mac. These purchasers are also more liberal, less modest, and more assured of their own superiority than the population at large."</em><br /><br />I'll restrain myself from saying anything about this other than I'd love to see the same survey done at a Windows-focused event such as CES, and see if any comparisons could be made - though I think it's entirely possible that <em>anyone </em>attending a geek event like MacWorld or CES might fall into the same bucket of feeling assured about their superiority. ;-)