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View Full Version : HD DVD Sales Surge After Price Cut


Jason Dunn
06-13-2007, 01:12 AM
<div class='os_post_top_link'><a href='http://arstechnica.com/news.ars/post/20070611-hd-dvd-sales-spike-in-wake-of-price-cuts.html' target='_blank'>http://arstechnica.com/news.ars/post/20070611-hd-dvd-sales-spike-in-wake-of-price-cuts.html</a><br /><br /></div><i>"Last month, the HD DVD Promotional Group announced a rebate program designed to make HD DVD players a bit more affordable. Today, the group said that one Toshiba player has made it to the top of the Amazon DVD player sales chart and that HD DVD players now constitute 60 percent of all standalone high-definition players sold. So far, consumers have purchased over 150,000 dedicated HD DVD players, up from 100,000 in mid-April. This figure does not include the HD DVD drives available as a $199 add-on for the Xbox 360 and pales in comparison to the number of PlayStation 3s shipped with built-in Blu-ray drives."</i><br /><br />HD DVD is certainly gaining momentum, and I still feel confident when I called it the eventual winner last year. Although it's interesting to see how many movies are now coming out in both HD DVD and Blu-ray formats at the same time (Sopranos Season Six, Part One) being the latest example. Much like in the console wars, it doesn't make much sense for the format war to preclude making all the money they can from every customer possible. I still only own about six HD DVDs, largely because the price of HD DVDs is still so crazy. I refused to pay $30 for any DVD on the market a year ago, so why would I pay $30 for an HD version of the same thing? Any of you feel the same way?

Felix Torres
06-13-2007, 02:07 AM
$30? No way.
But what about $20?
Wasn't that long DVDs went for that much. In fact, it was when WB started princing then at $20 that the format really took off.

At $260 for the 1080i and $360 for the 1080p I've been really, really tempted...
...until this morning:
http://news.com.com/Toshiba+drops+sales+target+for+HD+DVD+players/2100-1041_3-6190361.html?tag=item

Makes the price cut look more like a sign of weakness than strength, no?
Off course, with PS3 accounting for 80%+ of BD players out there, and the PS3 still well short of 4 million units sold. BD doesn't look particularly strong either--their attach rates run around 2 movies per player--so I guess I'm back at my default position: I won't buy either format until the other is dead and buried.

Or...

The dual format *disks* (BD/HD-DVD) reach $20. :wink:
I might gamble on the player but not on the content.