Damion Chaplin
12-05-2006, 10:00 PM
<div class='os_post_top_link'><a href='http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003439287' target='_blank'>http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003439287</a><br /><br /></div><i>"TiVo upped its efforts to include advertising in its digital video recording service with its most intrusive effort to date. The company will embed ads after a recorded program plays. The graphical ad unit, which TiVo calls a "program placement," appears at the end of a recorded program, on the screen asking viewers if they want to delete the show. It is designed to give advertisers a way to reach TiVo's more than 4.4 million subscribers, many of which fast-forward through commercial breaks. Burger King, General Motors and MasterCard are the first flight of sponsors testing out the ad unit..."TiVo can now help advertisers effectively engage a target demographic audience while substantially countering the impact of fast-forwarding commercials," TiVo CEO Tom Rogers said in a statement."</i><br /><br />I guess it's official now. Well, it's nice to see TiVo looking out for the big guy. :roll: Hey TiVo! If this starts a trend and I find ads in my generic cable-company DVR, I'm going to be very mad and I'll let everyone know it's your fault. Just so we're clear here... :)