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View Full Version : Nikon's D80 Advertising Campaign

Jason Dunn
10-13-2006, 07:00 PM
<div class='os_post_top_link'><a href='http://www.stunningnikon.com/dslr/' target='_blank'>http://www.stunningnikon.com/dslr/</a><br /><br /></div>I was flipping though an issue of PEOPLE magazine that my wife bought (I like some celeb news now and then), and I came across a three-page ad campaign that Nikon did to promote their new D80 camera. Very interesting stuff: page one was a composite of 16 photos of different photographers holding the D80. The text read <i>"We gave them the new Nikon D80. What they gave back was stunning."</i> The next page was four great photos from these photographers, along with some text about how these photographers shoot for Flickr, personal family photo albums, etc. As in, these aren't high-priced professional photographers, they're passionate amateurs. There was an URL to stunningnikon.com, which I checked out a bit later. The third page was your typical camera advertisment with a photo of the camera, and the technicaly specifications. <br /><br />I went to my PC and checked out <a href="http://www.stunningnikon.com/dslr/">stunningnikon.com</a> and was impressed - Nikon has a slick Flash-based system that allows you to navigate around the phots that these amateurs took, and it allows you to watch short videos of these people talking about the camera and what they like about it - then you can jump directly to their Flickr profile if you want to see more of their photography. All in all, a really nice campaign from Nikon.
Vincent Ferrari
10-13-2006, 07:24 PM
If you know flickr, you know my buddy Ryan (carpe ichtus) and he posted this on his blog (http://followyourfish.livejournal.com/399134.html)...

Not that I care one way or the other, but it's obvious they carefully hand-selected these folks. At least according to Ryan. Then again, Joe Holmes is the man, so I'm okay with it.
Jason Dunn
10-13-2006, 08:08 PM
Hrm. Interesting. I guess I should have been more suspicious, but the video clips I saw seemed quite authentic. Ok, now you've gone and made me all jaded. ;-)
Vincent Ferrari
10-13-2006, 08:10 PM
Jaded enough to buy an iPod? :-)
Jason Dunn
10-13-2006, 08:39 PM
Jaded enough to buy an iPod? :-)

Huh? This isn't Zune marketing. No, if I was really jaded I'd go buy a Canon instead of the Nikon D200 that I own...which isn't going to happen. ;-)
Vincent Ferrari
10-13-2006, 08:44 PM
I was kinda hoping for spillover, that's all.

I honestly don't think this is such a bad thing, although they didn't really have to lie. There are lots of talented photographers they could've given cameras to that are not "ringers" so to speak, and that would've been a much better move.

Kinda makes you wonder how they picked who they did...

Now about that Canon thing... We'll have to discuss that on Monday... I still feel like you betrayed us all (although I would take a D80 if Nikon was willing to try to convert me also!)
Jason Dunn
10-13-2006, 08:49 PM
Now about that Canon thing... We'll have to discuss that on Monday... I still feel like you betrayed us all (although I would take a D80 if Nikon was willing to try to convert me also!)

Haha. Sure thing, I'll answer that question

[for those that are curious, Vincent is inviting me as a guest on his podcast]