Jason Dunn
06-20-2006, 05:00 PM
<div class='os_post_top_link'><a href='http://www.nytimes.com/2006/06/20/technology/20apple.html?ex=1308456000&en=72e3be94179f5fb3&ei=5088&partner=rssnyt&emc=rss' target='_blank'>http://www.nytimes.com/2006/06/20/technology/20apple.html?ex=1308456000&en=72e3be94179f5fb3&ei=5088&partner=rssnyt&emc=rss</a><br /><br /></div><i>"Consumers have been willing to spend 99 cents to buy Shakira's "Hips Don't Lie" or $1.99 for an episode of "Desperate Housewives" from iTunes. Now Steven P. Jobs is betting they will also pay $9.99 to download "The Godfather" to play on their iPods. For weeks, Apple Computer has been talking with executives at all the major studios — including the Walt Disney Company, 20th Century Fox, Warner Brothers and Universal Studios — about adding movies to its popular iTunes music store, several people involved in the negotiations said. Mr. Jobs, who is Apple's chief executive, has been participating in the negotiations and telling studio executives in Los Angeles that he wants to have a deal in place by the fall, people involved in the negotiations said."</i><br /><br />More rumours, though this time they seem credible - and we all know Jobs wants to break into the movie market. Will Apple's solution be able to make more progress than Microsoft's partnership with Vongo? There was a lot of hype about Vongo when it was first launching, but I don't know anyone that uses it, and it certainly isn't something I hear people raving about.