Suhit Gupta
09-23-2005, 12:00 AM
<div class='os_post_top_link'><a href='http://www.dpreview.com/news/0509/05092101west_bigmarket.asp' target='_blank'>http://www.dpreview.com/news/0509/05092101west_bigmarket.asp</a><br /><br /></div><i>"Digital camera unit sales reached 22.5 million units in Western Europe in 2004 and the market is expected to grow by 32% in 2005, reaching 29.8 million units by year end. Although average selling prices for digital cameras declined in 2004, revenues increased by a staggering 42%. Revenues are expected to continue to increase by 29% in 2005 to total just over €10 billion. This makes Western Europe the largest digital camera market worldwide in terms of units sold and revenue."</i><br /><br />This is according to a study by InfoTrends/CAP Ventures. Good sales of Nikon and Canon consumer D-SLRs have helped this market to become the fastest growth area and is set to grow by 234% in 2005. Around 22.5 million digital cameras were sold last year in Western Europe and that figure is expected to increase by 32% in 2005. Digital camera revenue will rise by 29% to an expected €10 billion. I am however a little surprised that western Europe is the leader as I would have put Japan/China/Korea as leaders in the area.