Kent Pribbernow
04-01-2005, 07:00 PM
Apple is capitalizing on the wild success of it's hip iPod digital audio player by introducing a stylish new breakfast cereal created specifically for iPod users; iCrunch. According to Apple, the cereal is really nothing more than bargain brand Corn flakes repackaged in a sleek white box with pretty fonts, but priced at more than twice the MSRP of competing dry cereal products. In addition iCrunch seems to have no nutritional value whatsoever. Eating it, however, will make you feel superior to everyone else, and that, says Apple VP Phil Schiller, is where the value comes in. "Who cares whether it tastes good, or is good for you? It's all about image. That's what matters" Schiller said. "Just knowing that I am eating something that is cooler than everyone else's breakfast just makes me feel better about myself, and more importantly is shows others that I am better than they are and more sophisticated."
Reaction from industry analysts was mixed. Rob Enderle from the Enderle Group had this to say. "Bwahahahahha! You have to be fvcking kidding me?!!? Is this a joke or something?". Stephen Baker from IDC says that Apple's move into the breakfast cereal space is interesting, but the product doesn't measure up to expectations. "I can't believe there are no Apple chips in this cereal. I mean, you would expect cereal from a company named Apple to at least have some kind of Apple flavoring or pieces in the product. That's a missed opportunity."
In a related story, Apple attorneys from the law firm of Dewey Screwem & Howe have filed a $20 million suite against Proctor & Gamble for its competing Apple Jacks cereal which the company says violates the trademark on its corporate identity.
http://www.digitalmediathoughts.com/images/icrunch.jpg
Reaction from industry analysts was mixed. Rob Enderle from the Enderle Group had this to say. "Bwahahahahha! You have to be fvcking kidding me?!!? Is this a joke or something?". Stephen Baker from IDC says that Apple's move into the breakfast cereal space is interesting, but the product doesn't measure up to expectations. "I can't believe there are no Apple chips in this cereal. I mean, you would expect cereal from a company named Apple to at least have some kind of Apple flavoring or pieces in the product. That's a missed opportunity."
In a related story, Apple attorneys from the law firm of Dewey Screwem & Howe have filed a $20 million suite against Proctor & Gamble for its competing Apple Jacks cereal which the company says violates the trademark on its corporate identity.
http://www.digitalmediathoughts.com/images/icrunch.jpg