Kent Pribbernow
08-03-2004, 12:00 AM
<div class='os_post_top_link'><a href='http://story.news.yahoo.com/news?tmpl=story&cid=628&ncid=1212&e=10&u=/adweek/20040727/ad_bpiaw/tbwacdgetsshotatitunes' target='_blank'>http://story.news.yahoo.com/news?tmpl=story&cid=628&ncid=1212&e=10&u=/adweek/20040727/ad_bpiaw/tbwacdgetsshotatitunes</a><br /><br /></div><i>"Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWA\Chiat\Day's Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week. The effort, slated to break during the game next year, will run through the spring."</i><br /><br />Let’s hope <i>this</i> ad campaign fares better than the previous iteration, which was a complete flop. Part of the problem was Pepsi's sloppy distribution efforts that failed to stock yellow-capped Pepsi bottles across North America in a timely manner. Months after the "I fought the Law" commercials appeared on television, these specially marked bottles were nowhere to be seen in many urban locales. <br /><br />As they say in the entertainment business..."it's all in the delivery".