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View Full Version : Hidden Wires: "AMD Athlon 64 Processor Powers Cinema-Quality Entertainment for the Living Room"


Jason Dunn
05-12-2004, 03:00 AM
<div class='os_post_top_link'><a href='http://hiddenwires.co.uk/resourcesnews2004/news20040510-03.html' target='_blank'>http://hiddenwires.co.uk/resourcesnews2004/news20040510-03.html</a><br /><br /></div>"At WinHEC this week, AMD is showcasing media center PCs built by Shuttle, ZT Group International, and First International Computer, Inc. (FIC) featuring the AMD Athlon(TM) 64 processor. The media center PCs offer consumers a breadth of features to manage audio and video home entertainment, and are quiet and sized to integrate into the living room. With Cool'n'Quiet(TM) technology, the AMD Athlon 64 processor enables computers to run cooler and quieter so consumers can enjoy a cinema-quality entertainment experience. <br /><br />"AMD continues to drive innovative technologies like Cool'n'Quiet technology, which provide consumers a better home entertainment experience," said Marty Seyer, vice president and general manager, Microprocessor Business Unit, AMD. "The AMD Athlon 64 processor packs high performance for multimedia applications, enabling consumers to enjoy their favorite movies or music from a central, PC-based media center housed in their living rooms." <br /><br />AMD's Cool'n'Quiet technology is a system-level feature of the AMD Athlon 64 processor that is designed to automatically lower system power consumption when maximum processor performance is not needed. When a system consumes less power, it can run cooler and require less work from the fan, resulting in a quieter system for the user."<br /><br />I'm all for quieter computers, so I applaud AMDs efforts - though I don't know how "new" this is. My Shuttle has had a multi-speed fan for quite some time, but it's still noisy. :?