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View Full Version : Is iRiver Targeting Apple?

Suhit Gupta
05-11-2004, 02:00 PM
<div class='os_post_top_link'><a href='http://www.technewsworld.com/perl/story/exclusives/33569.html' target='_blank'>http://www.technewsworld.com/perl/story/exclusives/33569.html</a><br /><br /></div>""Without question, Apple has done a great job marketing their solution and the industry as a whole has benefited from that," iRiver president Jonathan Sasse told TechNewsWorld. "Apple can keep the 'iPod crown.' The 'portable entertainment crown' is still up for grabs, however, and we have our sights set squarely upon it.""<br /><br /><img src="http://www.digitalmediathoughts.com/images/iriver.jpg" /><br /><br />Jonathan Sasse, the president and CEO of iRiver America was recently interviewed by TechNewsWorld, and the transcript certainly is an interesting read. I get the feeling that he is quite comfortable with where he finds iRiver in the digital media industry. He basically says that "Steve Jobs’ decision to focus solely on music is creating a huge opportunity for iRiver, Samsung, Creative and others to see who can dominate the portable media game and be the first to come out with THE industry-defining personal video player." He also addresses issues about online music stores, mobile phones &amp; PDAs, and general non-PC technologies.
James Fee
05-11-2004, 02:41 PM
It will be very interesting to see how this all plays out. I can remember getting into it with Aximsite users over watching movies on their Axims. I just can't fathom how anyone can watch a movie on such a small screen (my eyes!!!), but there seems to be at least some demand for such features.

iRiver is one of those companies that I would have thougth would be bigger by now. Their products always seem to be right there with the iPod in features (even above the iPod) and at least less in price. Innovation is what makes these devices great (just think about where we were before the iPod), and I can only hope that Samsung, iRiver and others push the edge, so I can get a better iPod in the end. :lol:
Suhit Gupta
05-11-2004, 03:55 PM
Yeah but one field where iRiver is behind is advertising. I don't think I have seen even one iRiver advertisements, while Apple has zillions.

Suhit
ale_ers
05-11-2004, 08:08 PM
Yeah but one field where iRiver is behind is advertising. I don't think I have seen even one iRiver advertisements, while Apple has zillions.

Suhit

True, they are not even in the Best Buy/Circuit City circulars. You wouldn't even know who carried their product if you didn't look it up.