Adam Krebs
11-07-2007, 06:45 PM
<div class='os_post_top_link'><a href='http://www.zune-online.com/news/zune/the-second-zune-tv-commercial.html' target='_blank'>http://www.zune-online.com/news/zune/the-second-zune-tv-commercial.html</a><br /><br /></div>"<em>... Zune team had a second TV ad coming, similar to the first, showing a guy in a bus holding a Zune 80 instead of a Zune 8 in the first one. He also dives into his player, in a fantasy world, views his photos and does some amazing stuff with friends.</em>"<br /><br /><img width="200" alt="Flickr, via ZuneScene" src="http://farm3.static.flickr.com/2092/1893461786_c0d3243659.jpg" /><br /><font size="1">Flickr, via Zune-Online/ZuneScene</font><br /><br />I like it, I actually like it. While every bit as weird as the first, this one seems to have a stronger emphasis on the experience one has while using the device, and less on kangaroos and pink mouse furries. Depicting the photos as coming alive was a cool metaphor, and I think the transition from real-world to Zune was also much clearer. Plus, the commercial was just plain cool.<br /><br />On the print end of the spectrum, the second Zune2 ad is fairly similar to the initial one, minus about 3 pages. If you hadn't already heard, the new campaign launched in several big-time magazines with a gigantic 5-page foldout spread—talk about showing off! Personally, I think it looks a bit too much like XP's print campaign (<a href="http://blog.seattlepi.nwsource.com/microsoft/archives/startsomethingsmall.jpg" target="_blank">example</a>), but with weird flowing liquidy hands instead of a DNA double helix. <br /><br />The only thing I hope is that future Zune spots attempt to be a little less creepy. As Zune-Online's Kostas so fittingly put it, "Personally I like the print ad below, but I can tell this about the slogan: I won't make it me."<br /><br />Check it out for yourself:<br /><br /><object width="425" height="355"><param value="http://www.youtube.com/v/s5QiqbHp5Q8&rel=1" name="movie" /><param value="transparent" name="wmode" /><embed width="425" height="355" wmode="transparent" type="application/x-shockwave-flash" src="http://www.youtube.com/v/s5QiqbHp5Q8&rel=1"></embed></object>