Mike Temporale
02-16-2006, 08:45 PM
<div class='os_post_top_link'><a href='http://corp.handango.com/PressRelease.jsp?siteId=1&CKey=1_PRESSRELEASE_PR021406a' target='_blank'>http://corp.handango.com/PressRelease.jsp?siteId=1&CKey=1_PRESSRELEASE_PR021406a</a><br /><br /></div><i>"Unlike other platforms, overall ASP for Windows Mobile Smartphone content declined, dropping from $15.06 in 2004 to $13.59 in 2005. Specific categories bucked this trend, however; Hobbies made a strong showing at $28.70, while Business & Professional and Productivity increased year over year to $22.87 and $18.39, respectively. The top ten devices adding content included newcomers like the i-mate SP3 and SP3i. Looking at sales by category, Utilities, Document Management and Productivity accounted for 54 percent of total sales."</i><br /><br />Handango has released their summary for the 2005 calendar year. I don't think it's much of a surprise to see the average selling price drop a little. As the market grows and more products become available, price will become an increasing factor on whether or not you buy the application. The full press release can be found <a href="http://corp.handango.com/PressRelease.jsp?siteId=1&CKey=1_PRESSRELEASE_PR021406a">here</a> along with the summary for all the different platforms - not just the Windows Mobile Smartphone platform. ;)