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View Full Version : Packaging is an Art Form at Apple


Jeff Campbell
01-26-2012, 11:00 AM
<div class='os_post_top_link'><a href='http://gizmodo.com/5879097/apple-packing-is-so-good-because-they-employ-a-dedicated-box-opener' target='_blank'>http://gizmodo.com/5879097/apple-pa...ated-box-opener</a><br /><br /></div><p><em>"Anyone who's purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there's a small team at Apple who take the subject very, very seriously."</em></p><p><img height="307" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1327538974.usr105634.jpg" style="border: 1px solid #d2d2bb;" width="600" /></p><p>Attention to detail is one thing, but this takes it to another level! I love how Apple packages their products, and I guess it's because they want it to be a special experience. One thing is for sure though, I couldn't do the guys job that tests each of these boxes. Ugh, how boring!&nbsp;</p>

encece
01-27-2012, 01:32 AM
One thing is for sure though, I couldn't do the guys job that tests each of these boxes. Ugh, how boring!&nbsp;</p>

Was that aimed at me?! I am, in fact, a display & packaging designer! And for the record....IT IS BORING!!!! (Sometimes).

If you want to see GREAT packaging??....BEATS Headphones by DrDre/Monster.
They have the most elaborate packaging I have ever seen. You hate to even THINK about throwing it away.