Intel To Revamp Struggling Wireless Unit

[Jason Dunn]

<div class='os_post_top_link'><a href='http://www.thefeature.com/article?articleid=100267&threshold=-1' target='_blank'>http://www.thefeature.com/article?articleid=100267&threshold=-1</a><br /><br /></div>"While Intel's XScale processor has been a hit in the Pocket PC PDA market, it's failed to attract a single major handset vendor. And in a year when the rest of the company's business grew, the wireless business is off 12%. Entrenched rivals like Texas Instruments and Qualcomm have thus far been able to stave off Intel's efforts, and it looks as if it would take a pretty hefty screw-up by one of those two to give Intel any serious market share..."

[Gorskar]

Er -does Mitac Mio not feature in these guys' radars??

[sliaa]

So it will take some time for them to build the credit.

TI/Qualcomm have been the players in the field for some time and are good in the analog design front. So if the phone makers need to buy analog ckts, they may also consider TI/Qualcomm naturally (especially trrue if they integrate the analog and processor together).

Intel's changes are :

(1) build up the credit in the analog field with strong flash and processor (Xscale) integration

(2) partner with M$ and Taiwanese/Korean phone companies such as MiTac and Compal. When M$ smartphone becomes dominant, and when people start buying (smart) phones from these invidual handset companies instead of big name brands such Nokia, Motorola, and Ericsson, etc, then that's Intel's chance.