Log in

View Full Version : How Strong is Your Brand Loyalty?

Jeff Campbell
08-18-2011, 11:00 AM
<div class='os_post_top_link'><a href='http://www.tuaw.com/2011/08/17/study-confirms-some-people-are-way-too-invested-in-their-favori/' target='_blank'>http://www.tuaw.com/2011/08/17/stud...n-their-favori/</a><br /><br /></div><p><em>"Did you weep into your cornflakes over Antennagate last year? Me either, but a new study suggests that some people might have. According to Ars Technica, researchers at the University of Illinois discovered that attacks upon people's favorite brands can be perceived as attacks against their self image."</em></p><p><img height="300" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/lpt/auto/1289358259.usr105634.jpg" style="margin-left: 150px; margin-right: 150px;" width="300" /></p><p>Now, I have been accused of being a fanboy in the past (shocker I know), some have even thought I was getting kickbacks from Apple because of my loyalty to the brand. However, attacks on Apple DO NOT make me cry and I don't think they are attacking my self image. So I think I am ok, but it was an interesting study nonetheless. I do have brand loyalty to a point. The point is when quality and customer service both take a nose dive. Once that happens, I don't go back to a product. I can deal with one or the other but when both are affected then it's time for me to find another company to supply the same or similar experience. So far with Apple, I have yet to experience this so yea, I stick with them. Their stuff just works (for the most part). What are your thoughts?</p>

Brad Adrian
08-19-2011, 04:39 PM
I understand the research and I get the interpretation, but I also think there's a sad commentary here. If your self image is SO wrapped up in the brand(s) that you use, you are WAY beyond being brand loyal. If you are so loyal to Apple, for example, that an attack on Apple feels like a personal attack on you, there is a therapist somewhere waiting to talk with you.