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View Full Version : Most Cable-Cutters Aren't Going Online for TV, They're Just Not Watching


Jason Dunn
07-26-2011, 10:00 PM
<div class='os_post_top_link'><a href='http://gigaom.com/broadband/cord-cutters-not-replacing-cable/' target='_blank'>http://gigaom.com/broadband/cord-cu...eplacing-cable/</a><br /><br /></div><p><em>"New research suggests that people who have cut the cord aren't doing so because they think Netflix provides a good alternative to their local cable TV company. In fact, those that go broadband-only are only slightly more likely to watch online video than those with pay-TV subscriptions, according to the latest data from Leichtman Research Group."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1311712457.usr1.jpg" style="border: 1px solid #d2d2bb;" /></p><p>Well here's a splash of cold reality: many tech blogs, including this one, thought that the people who were at the vanguard of the "cable cutting" movement were still watching TV, they were just shifting where they did it. It turns out, that's not the case: only a small minority of people who cancelled their cable have switched to online viewing. Most people have simply stopped watching TV altogether. That sounds like a more "normal" response to cancelling cable than jumping through the fairly painful hoops (for "regular" people at least) required to watch TV online. I have some fantasies about cutting cable myself, but haven't quite gotten around to figuring out if there are enough online sources for me to do so.</p><p>I watch The Daily Show with John Stewart every weekday morning for instance; if I leave iTunes running, does it automatically download the new episode? Or will I have to manually start the download? I get terrible iTunes download performance (well, terrible for a 100mbps Internet connection) so the thought of having to start the download then wait 30 minutes before watching it is frustrating.</p>

entropy1980
07-26-2011, 11:15 PM
In regards to you poor iTunes download speeds... I had the same issue and then found this:

http://joemaller.com/2577/itunes-slowdowns-with-google-dns/

I think the logic applies to using almost any DNS other than your ISP's, not sure if it helps you but thought I would suggest looking at it. After I switched off using Google (8.8.8.8) my DL speeds in iTunes went through the roof faster. Hope it might help you.

Jason Dunn
07-26-2011, 11:51 PM
I think the logic applies to using almost any DNS other than your ISP's, not sure if it helps you but thought I would suggest looking at it.

Yeah, I looked at that issue a while back - I did speed tests using OpenDNS, then turning it off, and found it to be within 5% in terms of speed. I'll try it again though, via a different method: hard-coding my ISPs DNS into the TCP/IP config of the one computer that has iTunes on it. We'll see...

entropy1980
07-26-2011, 11:57 PM
I'll try it again though, via a different method: hard-coding my ISPs DNS into the TCP/IP config of the one computer that has iTunes on it. We'll see...

Hope it has better results for you this time... Apple trailers and rentals were basically useless on my 40 meg pipe until I changed it and now I have 0 complaints.

Jason Dunn
07-27-2011, 12:43 AM
Hope it has better results for you this time... Apple trailers and rentals were basically useless on my 40 meg pipe until I changed it and now I have 0 complaints.

The iTunes store feels faster to me, but I downloaded a 90 MB app and it took 1 minute 27 seconds. That's just over 1 MBps download speed, which isn't very fast when we're talking about 1 GB video files. :(