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View Full Version : Are we ready for the $300 Mini-iPhone?

Michael Knutson
06-22-2011, 06:30 AM
<div class='os_post_top_link'><a href='http://www.businessinsider.com/mini-iphone-2011-6' target='_blank'>http://www.businessinsider.com/mini-iphone-2011-6</a><br /><br /></div><p><em>"If Apple wants to claim more smartphone marketshare it has to introduce a "mini-iPhone" says Oppenheimer analyst Ittai Kidron in a note this morning."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1308720325.usr17748.jpg" style="border: 1px solid #d2d2bb;" /></p><p>Apple undoubtedly sees the vast untapped market for smaller, cheaper smartphones in the emerging and pre-paid markets, and also sees Android currently ruling the space, as both Nokia and RIM continue on their downward cycle. So, the talk of a smaller, cheaper iPhone has again started bubbling-up in the press, with the discussion centering on a $300 Mini-iPhone. Cheaper is always a big selling point, and even Apple has admitted that an iPhone "for everyone" is a good idea. I wonder though, if an average consumer with a battered five year-old RAZR is ready to spend even $300 on a phone, albeit unsubsidized, unlocked and unbundled. Do we maybe need a $100 Mini-iPhone?</p>