Why Yes, Steve Can Sell

[Jeff Campbell]

<div class='os_post_top_link'><a href='http://gawker.com/5810105/watch-steve-jobss-unbelievable-real-estate-pitch' target='_blank'>http://gawker.com/5810105/watch-ste...al-estate-pitch</a><br /><br /></div><p><em>"For ultimate proof of Steve Jobs' salesmanship, look not to the Apple CEO's keynotes, but to this one-minute presentation of a new Apple headquarters to the Cupertino City Council. It will make you consider buying an actual office park."</em></p><p><object width="600" height="360" data="http://www.youtube.com/v/gtuz5OmOh_M&amp;feature=share&amp;ap=%26fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/gtuz5OmOh_M&amp;feature=share&amp;ap=%26fmt=18" /></object></p><p>This is the long version, but if you are not up to watching all 20 or so minutes, you can go to the <a href="http://gawker.com/5810105/watch-steve-jobss-unbelievable-real-estate-pitch" target="_blank">Gawker site</a> and watch a scaled down one, about a minute or two long. I would suggest watching the longer version above however, as Steve Jobs works the council and discusses why their new building should be improved. I'd vote yes, and not just because the new building is amazing.&nbsp;</p>

[Michael Knutson]

I lived just a few miles from there for a decade, and the old HP Campus was really sad. It all started to go downhill when Agilent fell apart, and they were prime occupants of the office park that Apple bought. I do really like the concepts that he talked about, round building, more trees, underground parking, etc; but wonder why he didn't mention (when asked) the 'employee store' on the Infinite Loop Campus ... that could be easily opened to the public. Last time I was there (with friends from Apple), Steve Jobs almost ran me over in his Porsche as he roared around an SUV parked in the lot across from the employee store, and, he glared at me for not getting out of the way fast enough.

[mikeblog]

Apple Iphone/ iPads are becoming quite popular among youngsters these days. The core success of Apple product lies in the product + flawless marketing strategies.