Jeff Campbell
06-09-2011, 04:01 PM
<div class='os_post_top_link'><a href='http://www.digitaltrends.com/mobile/apple-reverses-hated-subscription-pricing-policy/' target='_blank'>http://www.digitaltrends.com/mobile...pricing-policy/</a><br /><br /></div><p><em>"For reasons yet unknown, Apple has reversed course on a rule in its pricing policy for app makers that required them to offer App Store customers the lowest possible price."</em></p><p><img height="218" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1307631343.usr105634.jpg" width="600" /></p><p>I think Apple was getting quite a bit of push back from the publishers, and some, like the Financial Times, dropped their app entirely and went with a web based model. So they basically changed the language to allow subscriptions or in-app purchases as long as there <em>"is no button or link within the app to purchase the approved content." </em>This will make it a bit more difficult to offer other content, but if the publisher wants to avoid giving Apple 30% of the revenue, I'm sure they will find a way. They may just go the route that the Financial Times took, and from what I've seen so far its not a bad route to take. What are your thoughts?</p>