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View Full Version : New Policy For Bulk App Publishing On Marketplace

Brad Wasson
06-09-2011, 02:30 AM
<div class='os_post_top_link'><a href='http://windowsteamblog.com/windows_phone/b/wpdev/archive/2011/06/02/how-marketplace-manages-bulk-app-publishing.aspx?utm_source=twitterfeed&utm_medium=twitter' target='_blank'>http://windowsteamblog.com/windows_..._medium=twitter</a><br /><br /></div><p><em>"In recent weeks a handful of companies have individually published hundreds of apps in a matter of a few days. We call this bulk publishing. While these apps meet our certification requirements and give consumers a wider selection of content, we're also finding that publishing them in bulk degrades our customers' experience. By publishing hundreds of apps in a short amount of time, the popular "New" Marketplace list category fills quickly, pushing the other new apps out and reducing the diversity of the shopping experience."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/wpt/auto/1307586704.usr110171.jpg" style="border: 0;" /></p><p>An interesting article on the Windows Phone Developer Blog goes into quite a bit of detail about the rationale for Microsoft's decision to establish a bulk publishing policy. In a nutshell, the new policy limits the number of apps the Marketplace will publish at one time from a particular developer. They are setting the limit to 20 new apps per day, although a developer can submit more than that for certification at any particular time. The new policy is intended to help Microsoft retain a balance of choice and customer experience by enabling customers to see a broader and more representative assortment of new apps from the developer community when they see "New" apps every day. The Read link has additional information about the new policy.</p>