So What Did Save Apple in the 80's? Guy Knows...

[Jeff Campbell]

<div class='os_post_top_link'><a href='http://www.cultofmac.com/apple-survived-80s-thanks-to-one-piece-of-software-says-guy-kawasaki/' target='_blank'>http://www.cultofmac.com/apple-surv...s-guy-kawasaki/</a><br /><br /></div><p><em>"The survival of Apple beyond the 1980s is thanks to one piece of software, says Guy Kawasaki, best-selling author and Apple's former chief evangelist."</em></p><p><img height="450" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1302816700.usr105634.jpg" style="border: 1px solid #d2d2bb;" width="600" /></p><p>And that one piece of software was Aldus PageMaker, which made the Mac the go-to computer for desktop publishing. Without it, according to Kawasaki, Apple would have been dead in the water. I remember when the owner of the limousine company I was working for came in with his Macintosh, and that is exactly what he used it for...well that and some bookkeeping whenever we could pry the keyboard out of his hands. There really wasn't much out there for the Mac in those days, especially on the business end of things but it certainly was embraced by the ad-centric and publishing software companies. I used to hear it all the time, business work needs a Windows machine and artists need a Mac. My how times have changed, or have they?&nbsp;</p>

[edramsey]

Hi.

Bringing back some memories :-). I also remember using PowerPoint, which was only available on the mac at the time, with the hardcover manual and the tissues between the color plates in the middle. PowerPoint, along with PageMaker, were huge reasons academic and business presenters and publishers purchased macs (mac 2cx for me) in the 80's. Then framemaker became popular and made it easy to move to UNIX for those tasks.

-Ed

[Brad Adrian]

I had forgotten all about PageMaker! Back before Word became so feature-rich, I'd create all of my research reports in Word and then import them into PageMaker and then reformat them.

Good times. Good times.

[Michael Knutson]

Yup. Early on the Mac was a tool that BD people used to get business, and a PC was what people used to run the business ... this probably is true still today, but I'd guess that the numbers gap between PCs and Macs has gotten better for the Mac. In my office the split was about 50/50 ...