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View Full Version : Sony Churns Out Eleven Cameras, Six of Them are Budgets

Lee Yuan Sheng
01-06-2011, 03:45 PM
<p>Let me repeat myself here: The budget market does not need overcrowding of products at every $10 price point. A couple with clearly defined features that are clearly explained to the consumer sells better than when all the differences are so minor it leaves the consumer confused.</p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1294324689.usr15670.jpg" /></p><p>But here's something that's not budget, and not ill-defined: The <strong>Cybershot DSC-TX100V</strong>. It features a 16 megapixel Exmor R sensor, a Carl Zeiss branded 4x optical stabilised 25-100mm equivalent f/3.5-4.6 zoom lens, 3.5" OLED touchscreen, GPS, videos at 1080p with stereo sound at 28 Mb/s bitrate in AVCHD, the ability to take 10 photos at 10 FPS, take 3D photos (how gimmicky), and SD Card support (coming from Sony, that is news) all in a slim good-looking package. Ships in March for US$380.</p><p><a href="http://www.dcresource.com/news/newsitem.php?id=4242" target="_blank">Cybershot DSC-TX100V</a></p><p>There are also some more similar slim cameras from Sony, the <strong>Cybershot DSC-T110 </strong>and <strong>DSC-TX10</strong>. The <strong>T110 </strong>drops the Exmor R sensor for a standard CCD, loses the GPS, some of the internal software like 3D photos, does 720p videos in place of 1080p vides, and has a standard 3" touchscreen LCD instead of the OLED screen. The result is the camera costs US$230 instead. The <strong>TX10</strong>&nbsp;restores the Exmor R sensor and funky software features of the TX100V like 3D photos, has a 3" VGA LCD, can do the 10 shots at 10 FPS trick, 1080i videos, and a rugged body that is waterproof to 4.5 metres, shockproof from 1.4 metres, and operate at down to -10C temperatures. Not bad for US$330.</p><p><a href="http://www.dcresource.com/news/newsitem.php?id=4241" target="_blank">Cybershot DSC-T110/TX10</a></p><p>The updated H-series, like the T/TX series above, are differentiated by the sensor, LCD screen, GPS and the internal software features. The <strong>DSC-H70</strong>&nbsp;has a 16 megapixel sensor with an optically stabilised 10x 25-250mm equivalent f/3.5-5.5 Sony-branded lens, a 3" LCD screen, 720p video recording, and some manual controls. The <strong>DSC-HX7V</strong>&nbsp;has a 16 megapixel Exmor R sensor, GPS and 3" VGA LCD. In many ways it's a superzoom version of the TX100V sans OLED screen. The <strong>H70</strong>&nbsp;will be available in March for US$230, and the <strong>HX7V </strong>for US$300.</p><p><a href="http://www.dcresource.com/news/newsitem.php?id=4240" target="_blank">Cybershot DSC-H70/HX7V</a></p><p>And now, for the compacts. There are six W-series cameras here, and I am just going to mention the two most interesting ones here. First is the unremarkable<strong> DSC-W510</strong>, which comes with a 12 megapixel CCD, a 4x 26-105mm f/2.8-5.9 equivalent zoom lens, and VGA movie mode for US$110. The <strong>DSC-WX9 </strong>uses a 16 megapixel Exmor R sensor, a 5x 25-125mm equivalent f/2.6-6.3 Carl Zeiss-branded lens, a 3" VGA screen, 1080i video mode, and all the software features of the TX100V, for US$220. The rest are just filler, in my opinion, but you can take a look in the link below.</p><p><a href="http://www.dcresource.com/news/newsitem.php?id=4239" target="_blank">Cybershot DSC-W510/W530/W560/W570/WX9/WX10</a></p>