Jason Dunn
10-19-2010, 06:00 AM
<div class='os_post_top_link'><a href='http://www.istartedsomething.com/20101015/isaiah-old-spice-guy-mustafa-coming-to-australia-to-promote-windows-phone-7/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+istartedsomething+(istartedsomething)' target='_blank'>http://www.istartedsomething.com/20...artedsomething)</a><br /><br /></div><p><em>"Look at your phone. Now back to me. Now back to your phone. Now back to me. Sadly, your phone isn't a Windows Phone 7 but starting from next week it could be. An obscure YouTube video featuring Isaiah Mustafa of Old Spice Guy fame tweeted by Microsoft Australia employees is apparently the internal teaser to an Australian marketing campaign for Windows Phone 7 down under, most likely to coincide with the availability of WP7 devices on October 21."</em></p><p><object width="600" height="360" data="http://www.youtube.com/v/YLD12Jt-k18&feature=player_embedded&ap=%26fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/YLD12Jt-k18&feature=player_embedded&ap=%26fmt=18" /></object></p><p>Clever to use someone that has a high degree of "Hey, I know that guy from those commercials!", but I personally found the video to be completely uninspired and lacking, well, everything. Goes to show you that a good ad campaign takes great writing, directing, set design, special effects, and acting. The actor can't do it all alone!</p>