Retina Display the Focus of the New Ad

[Jeff Campbell]

<div class='os_post_top_link'><a href='http://www.tipb.com/2010/10/05/iphone-4-focuses-great-retina-display/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheIphoneBlog+(TiPb:+iPhone,+iPad,+iPod)' target='_blank'>http://www.tipb.com/2010/10/05/ipho...ne,+iPad,+iPod)</a><br /><br /></div><p><em>"Apple has just posted a new iPhone 4 commercial, this one called "Every" and focused on the 960&times;640 Retina Display."</em></p><p><object width="600" height="360" data="http://www.youtube.com/v/IeDTJZtFfI0&amp;feature=player_embedded&amp;ap=%26fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/IeDTJZtFfI0&amp;feature=player_embedded&amp;ap=%26fmt=18" /></object></p><p>They hit on all the high points of the screen, such as zooming into a child's face so you can see the freckles, checking out the font of the New York Times and home video highlights. Seems natural that they focus on the screen since that seems to be the focus of the competition lately. And of course they hit the emotions as only Apple can do.</p>