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Originally Posted by kagayaki1
...Ditto on the T-Mobile thing - how can you trademark a letter and a hyphen?
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Good question. What I hear is that SanDisk wanted to fight it; they knew it wouldn't stand up in court.
But, they didn't want to tick off one of their largest potential customers.
Especially with this particular product, SanDisk is now involved in the phone industry. And part of the idea behind TransFlash is that it gives carriers like T-Mobile yet another way to customize the phones and offer something "exclusive".
So for example, Vodafone could offer the E398 with the slot empty, and sell the standard phone for a good price. But then T-Mobile could sell the same phone with a 128 MB TransFlash card in the box, play up the MP3 player feature (which the E398 has,) and really play up the "music phone" angle (and sell it for more $$). In other words, it gives carriers the option to choose between price and features - within the same exact phone model.
So in the example above, T-Mobile might buy all those extra TransFlash cards from SanDisk. That's how T-Mobile could easily become one of SanDisk's biggest customers. And
that is why they caved so quickly on the T-Flash name.
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Originally Posted by kagayaki1
But I would not want this to serve as a sole replacement for external memory. One of the beauties of having an externally accessible memory card standard is you can use it with other devices, which instantly doubles its value. Not only that, but it makes it easier to save photos you take, upload music files, etc. And if the only expansion were to ride underneath the battery (ala Nokia 3650), I’m afraid I would have to scream…again
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Ah, but TransFlash is designed to work either way. It can be under the battery, or it can be an externally-accessible slot. On the V710, it's an easily-accessible slot. On the E398, it's under the battery. It's up to the manufacturer.