"Upgrade your Warner Bros. DVD titles for new industry-leading Blu-ray discs and unleash the power of your HDTV through the WBshop.com DVD2Blu program. Blu-ray disks as low as $7.95 and free shipping on orders over $25."
I was pretty excited when I first saw this. But then I looked at the details. There are not a huge number of movies offered. Out of my collection, I only had 4 eligible movies (technically 7, but I'd already purchased the Blu-ray disk for the other 3). Of those, most were only a couple buck extra to just buy the Blu-ray directly from Amazon which, given the months I waited to get my disks shipped on the similar Red2Blu program, seems worth it since I'd get to keep the DVD's that way. The last movie, Superman Returns, is technically a good deal since it would cost $23.99 from Amazon, but I already regret purchasing that DVD, so no need to double down on the buyers remorse.