[andbrown]

Here's an ad scenario. A business man and a youngster meet at a bus stop or something, using their phones, obviously different styles. Kid is obviously listening to tunes, the business guy checking e-mail. They notice each other and go for one-ups-manship, the kid starting to check mail and the business man pulling out headphones. The kid shows Twitter, the business guy Excel. A few such exchanges go on, when one asks what kind of phone is that? It's a Windows Phone...Wow, so is mine. Hmm. Tagline, A phone for you, no matter who you are.

Now that is brilliant...