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Originally Posted by Jason Dunn
What Windows Mobile branding? Microsoft has done a pathetic job over the years of promoting Windows Mobile...they've relied on the carriers to promote their phones, and the carriers end up practically hiding the fact that it's a Windows Mobile phone. You know this - we've railed at Microsoft for years about this. "Windows Phone" is the most effective attempt at brand promotion I've seen Microsoft ever do. It's a good start.
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Okay, let's see if they do it right this time -- as someone else mentioned, ads are nice, but will they get airtime? They did advertise WM in the past in subway stations and airports, but that was largely it.
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I agree it would have been effective for them to roll in some dancing photo and music icons to bring in the personalized element. Maybe future ads will have that, who knows.
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No, that's my point. I don't want dancing people-icons as the metaphor, period. I want to "see my music". Apple's early iPhone ads were particularly good about this.
--janak