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Old 10-19-2009, 06:56 PM
Janak Parekh
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Quote:
Originally Posted by Jason Dunn View Post
You're asking if people care about the photos, videos, music, documents, and files on their computers? Or they things they do on their computers such as Facebook, Twitter, etc.? You're asking if people care about the stuff they interact with daily?
Hrm, that's a very good question I guess I have two problems with the way this is structured:

- "Care." The ads clearly say "take Windows with you." Do people care it's Windows, or Pocket Excel, or Pocket Word, etc. that they're taking with them? If so, why hasn't the years of Windows Mobile branding worked? What is different about this?

- The ads don't actually talk about the information I care about, so much as the programs themselves, dressed up as dancing icons. I guess that's an attempt to humanize it, but to me, it just strikes me as weird.

--janak
 
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