Quote:
Originally Posted by Jason Dunn
Personally, I think they're pretty good - they make the connection that the things people care about the most on their computers can also be found on their Windows Phone.
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I think you accurately summarized what the ads are conveying, but that's the almost exactly problem I have with them.
Does the average consumer
care about stuff on their computers? Or that they have "Windows" in their pocket? I also find the "app characters" kinda creepy/cringeworthy, but maybe that's just me.
I understand the branding perspective, but I think Microsoft is relying too much on the Windows brand to drive sales, as opposed to catching the eye (with a flashy device) or showing what the product can do (which is what Apple's iPhone ads do so very well). I'm trying to view this from the perspective of someone who barely knows what a smartphone is (as opposed to a mobile enthusiast), and I can't help but find this confusing from that perspective. Some of the other ad ideas discussed in this thread sound a lot more compelling to me (like, the kid vs. the businessman - that's a great one!).
--janak