Quote:
Originally Posted by iclark
I know sooo many senior exec's who are now bragging about their iPhone doing stuff that I have been able to do for years...
Show someone what you can do with a MS phone and you don't need to sell it you just need to tell them where to buy one.
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There are a coiuple of insightful statements the marketeers at MS need to have pounded in.
Why didn't anyone know we could do that stuff? Sounds like a marketing failure to me. I have mixed feelings about the PPC/WM/Windows Phone philosophy of selling the OS to OEMs. On one hand you (should) get broader innovation and choice in hardware, on the other you get a very diluted landscape. Seems part of the problem was letting the OEMs do all the marketing too.
Here's an ad scenario. A business man and a youngster meet at a bus stop or something, using their phones, obviously different styles. Kid is obviously listening to tunes, the business guy checking e-mail. They notice each other and go for one-ups-manship, the kid starting to check mail and the business man pulling out headphones. The kid shows Twitter, the business guy Excel. A few such exchanges go on, when one asks what kind of phone is that? It's a Windows Phone...Wow, so is mine. Hmm. Tagline, A phone for you, no matter who you are.