[Gerard]

Okay, I see your point on the software thing. Though frankly it's a mystery to me how tapping on a CAB file is complicated. If anything it's too simple, as evil folk could (and probably do) use CAB files as a delivery system for malware, and probably less than 1/10,000 WM users have any sort of AV software on their devices, maybe not even 1/100,000. But a CAB itself is dead simple; download, locate in File Explorer, tap. Done. Surely the average potential WM phone user is not so idiotic as to mess that up. Or maybe I over-estimate people's intelligence? Actually I have to say you're the one doing that a bit here. I have quite a few clients using iPhones, and whenever I've seen them using the things there is always a new app being used, often with quite pretty interfaces and really obvious ease of use. I've seen several musician-oriented tuning applications for instance which looked well worth using. There are similar apps for WM devices too, and they're not exactly brain-busters to install and use.

But the other point, the actual apps indicated in the ads (by giant foam rubber icons with legs), why not use the 'e' of Pocket IE? Surely that's recognisable. Is Microsoft as embarrassed about the WM6.5 version of PIE as I am? To be fair, I may have missed the 'e' in those quick flashes of video showing the icons. What about an email icon though? At least according to forum users, Messaging has improved here and there enough such that MS need not be too ashamed. It's certainly a better app than it was back a few years ago, and the integration of voicemail alerts and text messaging is somewhat useful.