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Originally Posted by Gerard
Where is the hook that's going to make people realise that the biggest single advantage of a WM phone is the vast library of shareware and freeware available for the platform?
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Do you really believe that the mainstream market understands or cares about "shareware and freeware"? I mean, come on...
People are starting to understand that "apps" matter - thanks to Apple's ads - but toss the term "freeware" or "shareware" at the average person and they'd stare at you blankly. Frankly, the only software that's going to matter in the mainstream sense is what comes on the phones, or what's available in the Marketplace. Only a small % of people will go through the silly process we do now of downloading a setup.exe file, connecting our phones to a desktop computer, installing the app, etc. Or, even more esoteric, getting a CAB file, moving it to the device...
Quote:
Originally Posted by Gerard
If these were commercials for a PPC back in 2000 I'd say sure, great, they liven things up a bit and grab attention, and potential users may be inspired to dig deeper for more information. Maybe even in 2001. But it's almost 2010, and the only updates I'm seeing are Facebook and Twitter... which aren't even Microsoft products!
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The thing to remember is that the market as a whole really doesn't understand what Windows Mobile even is. Microsoft is starting, more or less, from scratch. Sure, they sold 15 million phones last year, but most people don't understand that they're buying a Microsoft operating system.