[Gerard]

Am I missing the point? Commercial 1 seems to be about hiding the fact that the guy is goofing off in a meeting, attempting to flirt with a co-worker during said meeting, by showing off a spreadsheet open on his phone. Commercial 2 seems to indicate that stealing a bicycle (and helmet!?) is perfectly okay, if one is lame enough to leave one's WM phone on a bus. Inappropriate work behavior is okay if you have a WM phone... Stealing someone's transportation is okay if you're trying to recover your (stupidly) lost WM phone... Clever marketing? Sure, it's 'catchy' in a rather uninformative (misleading - as you say, consensus has it that the WM Facebook app is terrible) way. Okay, so it shows that you can open a spreadsheet or messaging app on your phone, but those have been available for many years in WM phones and PPCs, nothing new to see here. Where's the connection to WM6.5's advantages? Where is the hook that's going to make people realise that the biggest single advantage of a WM phone is the vast library of shareware and freeware available for the platform? If these were commercials for a PPC back in 2000 I'd say sure, great, they liven things up a bit and grab attention, and potential users may be inspired to dig deeper for more information. Maybe even in 2001. But it's almost 2010, and the only updates I'm seeing are Facebook and Twitter... which aren't even Microsoft products!