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"The neat part is that you can get both the iTunes and Windows Media Player versions of the movie - I did this with four Blu-ray discs I purchased."
This is not true for all studios... I was not able to download the WMV version of Taken because I had downloaded the iTunes version and was told "The Code has already been used on another version" So make sure you download the format (iTunes/WMP) you want most first, just in case you can only use the code once. The iTunes versions are definitely the way to go unless the WM DRM gets some major overhaul. (which I can't see happening...)
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