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Haven't you read those statements in newspapers about films that had no review copies available prior to the street date?
Those are films so bad that the studio is counting on the clueless first weekend viewers to show up, buy tix, then not be able to get the word out to friends how bad the flick is until Monday. That way studios can at least get an opening weekend's worth of revenue.
The MS Mobile team seems to be saying that they can't let the clued in reviewers see anything early.
BTW, twitter, Facebook, etc. have pretty much killed any advantage of "no review copies" strategy. Perhaps pirated and leaked software has done that for the software world.
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