"Taking a glance at the renders, it's clear that at least one model is that Pre-like phone we spied the other day, supposedly (and creatively) codenamed "Turtle." The other device is dubbed the "Pure," and unfortunately for Microsoft, looks like the G1 having a bad hair day... in 1988. Both devices bear a kind of child-like, simplistic look, which actually makes us wonder if these aren't some concept pieces geared toward the youth market."
I think Engadget pegged this right - Pink phones aren't aimed at smartphone users at all, even if the underlying OS is still some version of Windows Mobile and the specs are derived from WM7 chasis 1 specs. On the other hand, this is a refreshing if risky venture by Microsoft - what do you guys think?