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Zune HD didn't arrive with a 64-GB model, so it's hard to guess what Microsoft might have charged for it. Even so, the 32-GB Zune HD is only $10 cheaper than the iPod. Introduce a 64-GB Zune and then sell the 32-GB version for Apple's "magic price point" of $199, and I think you'd have a winner.
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And maybe they can include some fairy dust . . .
I'm thinking that the 32 GB is priced where it is for a reason, not just to screw customers. Just a guess, but I think that Apple pays less than other companies (except SanDisk) for flash because of the amount that they promise to fulfill in a year, plus, that OLED display probably costs more than the Touch's LCD.