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The AppStore itself seems to create pricing pressure outside of the normal supply-demand and competition pressures. That is to say, "App X" must not only respond to demand and its competition, but also to other applications that it's not directly in competition with. If the vast majority of programs are $.99, than anything that's NOT $.99 becomes an exception, even if the application itself warrants that pricing. And then you get people saying, "$10 for an app?! NO WAI!"
Obviously there's those that will buck this; it's not a be-all-end-all factor. But it does play into the pricing equation I think. If you can't offer more than what people are conditioned to expect for $.99, then your program will not sell well unless you price it there.
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