The price per app should be irrelevant to the developer. What should be relevant is the total revenue it can generate. The developer doesn't have to work any harder (in the development & distribution cycles) to sell a million apps than he does to sell one - the beauty of digital goods. Many iPhone devs have made plenty of money selling at $.99, since that removes cost as a barrier for the customer. In truth app pricing is a key selling point that platform has. Seriously, I have bought several more apps for my iPhone than I ever have for WM because they are almost all less than $5.00, and it's like stopping to buy a cup of coffee, I don't even think about the cost.
When I drool over some of the new WM hardware coming out, I start to think about the cool apps I have on the iPhone that don't exist or are $20+ on WM, and stop myself. The total cost of ownership has tilted way in favor of Apple, and for Microsoft to encourage developers to charge more for their applications is not only wrong, it's moronic!
