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MS usually isn't stupid when it comes to making money... so pushing Windows Phone 7 to Q4 2010 may have a reason.
Assuming that MS doesn't have some stupid internal management issues in their Zune/Xbox/WM Phone division (believe me, I've seen some pretty stupid company decisions made due to internal management squabbles and/or incompetence at the upper-middle management level) I would surmise that the late release of Windows Phone 7 is because of either:
a) They want out of the smartphone OS business
b) They're going to release a Zune Phone with most of the features of WP7 and more sometime before Q4 2010 and would like to screw their existing Windows Mobile Phone OS customers just like they did to their WMA Protected Music customers when they released the Zune.
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