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MS had no serious competitor in touch screen based cell phones till recently. Apple has great marketing strategies and create lot of hype.
1) They create some cool programs such as "Bump", "Mover" and multitouch screens and try to mesmerize the public and the media alike. Functionalty wise, Iphone was no superior to WM initially. Now, it is the cool factor based on many useless (tell my age, play flute etc) as well as some useful apps. MS never bothered to highlight from the beginning that such cool applications were possible on WM phones.
2) AT&T store is an extension of Apple store. You will see reps spending time to explain each and every feature on Iphone either on a huge Iphone model or on an actual device.
3) MS made no effort to market WM aggressively.
4) WM has lots of free applications including several cool ones, but never made it known to everyone and never had an app store like apple does. I had to explain and point to several free applications to the WM users in the past, whereas, Iphone has everything on APP store.
Though I have an Iphone now, I miss my HTC Touch HD screen and functionalty and just waiting for Touch pro2 or Omnia2 with US 3g bands.
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