Not sure I could tell many devices apart without getting up close and personal. Sure the iPhone is pretty distinctive, but from a little distance it is prety tough to distinquish a BlackJack or Epix from a host of Blackberries. With HTC using very similar outward designs for their WM and Android models that gets tougher too. Even looking at the home screen, with all the customized UIs out their, it is getting harder to tell if it is a WinMo phone.
Couldn't agree more on the marketing, but I guess it is hard to market an underlaying OS with so many diverse form factors, software complements and customization that is the result of the sell to OEM and let them run wild business model.
I have been using an iPhone for a bit now, a hand-me down, and not a day goes by that I don't get to say "why the heck can't I...[fill in the blank]". Still the user experience, for what it does do, is pretty smooth. If MS needs to take anything from Apple...it's their marketing team.
