[stlbud]

Maybe pitchman is not the answer. Maybe Microsoft needs a crowd.

1) Apple only had pitchmen when they represented a particular genre of music (Bono for example). The rest of the time, they used people enjoying their MP3s.
2) Social implies groups of people not singular pitchman. I see social situations. On a bus for example where someone is enjoying a track and shares it with an unknown someone across the aisle. Of course both are young and attractive and could become romantically inclined.

Another situation could be one of those ubiquitous Seattle coffee shops. The scene shows people staring off into space or engaged with their laptop. In comes a Zuner (new term) enjoying her tunes when she spies another Zuner who seems interested. They exchange tunes and walk out together.

In both cases - there is no dialog. They just exchange glances, tunes and a path.

Maybe I've got the wrong idea here. Whatever Microsoft does, it has to be different from Lisa Simpson's Mapple and has to encourage more than one person.

In any case - if Microsoft is reading and wants to use these ideas, please do with my blessing. Just say Hi.