[USArcher]

Can't wait to see Zune break out of its isolation and onto XBox and Windows Mobile. It should help Zune gain some brand recognition and build on XBox's existing community.

I'd love to know how J.Allard currently views Zune's progress and it's uphill climb to gain marketshare. Is he still actively involved with Zune development? The biggest hinderence to Zune adoption isn't the technology..its actually very good. But its hard to convince consumers of anything when Zune hasn't reached parity. Content Store (movies, games) & portability (mobile phone) parity hasn't been achieved yet. And even when parity has been reached, is that enough to sway consumers to switch. Not without a major change to their advertising strategy and consistent message. In many ways the Zune team has their steepest climb ahead of them. Its doable.