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I had another thought as I was watching this commercial again: Apple's artificial use of RAM as a differentiating factor might turn some people off. RAM is cheap - there's no reason for even Apple's lowest-end Macbook to not come with 3GB or 4GB of RAM. Windows laptops do - even the $799 laptops. Apple instead tries to use RAM as a dividing line between their laptops - which is just silly.
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