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Microsoft's reasoning seems to assume that everybody with an iPod does nothing with that iPod but listen to music purchased from the iTunes store. I've never believed Microsoft had a good grasp of digital media. Windows Media Player still can't handle podcasting, which is what I've primarily used my iPod/Touch/iPhone for. Music is more of an afterthought in my case.
When I first started getting into downloading podcasts, if only WMP could have handled them and synced them with the Windows Mobile devices I used to use, I might have stuck with them. iTunes handles podcasts and library syncing (yes, only with Apple products) well enough that I went with that platform.
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Current devices: iPhone 3G. Previous devices: Samsung Epix and 1st gen 32GB iPod Touch BlackJack II, iPaq 6945, iPaq hx4705, Dell Axim x30 high, iPaq 3765.
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