Quote:
Originally Posted by Sven
The reality is that creativity has much more to do with the individual using the tool, than the tool itself. I have no idea what the process was to pick these guys (this firm) to do the ad, but I bet the top criteria wasn't, what are you going to do it on.
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Ya know, that's the kind of thing I'm just kind of tired of hearing. It does have a LOT to do with the tool itself. You could hammer a nail with the head of a screwdriver, but if you had a hammer your job would go much easier.
I find it ironic that Microsoft didn't push for an agency that ran Avid or Vegas Pro on Windows to do their ads; then they could tout how the ad itself was also made on Windows. I don't know about you, but in my daily life, I come across people who, whether correctly or not, have the perception that Macs are good for "graphics," and they are, but that's to the exclusion of Windows PCs (at least in their minds). Imagine if the commercial ended with "Oh yeah, and this commercial was also made on a PC."
Apple does it with iWeb sites for crying out loud. They know the value of explaining which tool built the project.