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You wonder about double standards?
Follow the money. If Microsoft generates $10 per license sold, it had a business in Windows Mobile worth $180 million per year.
Apple's average sales price is about $600 per iPhone. Excluding the iPod touch which generates about $250 per unit and which sold over 13 million so far, Apple generates over $10 billion in sales from the iPhone and it grew at between 80% and 600% in the last three quarters.
If you include the iPod touch, the platform has the largest *unfragmented* installed base at 37 million devices.
Keep in mind that relative to Windows Mobile the attach rate of data plans, applications and browsing consumption blow up the value of the iPhone for third parties like operators, developers and advertisers sky high.
Operators see data ARPU uplift of $50/mo per iPhone. With exclusivity agreements they also see net present value per user in the thousands of dollars.
Developers see $15 or so of application revenue per iPhone.
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