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Has anyone else noticed that Windows Mobile isn't even mentioned in many of the articles talking about the major players in the mobile space? Microsoft sold north of 15 million licenses world-wide last year, yet somehow they're not considered a serious player in the market.
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In an industry selling a billion units a year, 15 million is small-fry. Microsoft's sales are on the rise but it's going to be a long time until they reach even 10% marketshare of the global cell phone market.